A Global Brand Consulting Collective?
Would you like to be part of a global brand consulting collective? I am exploring this idea, and I’d love to hear your thoughts.
If you know my work and you’re working in the space of brand consulting, you might know I have a program called Certifed Brand Consultant™.
Well, I’ve been planning a sequel to the program, a longer program where my team and I would help you master brand consulting, and help you grow your business to multiple six figures.
I have the concept for this program (membership).
But I also had another idea, which I want to run by you…
As you might know, I had a brand consultancy for 13 years.
I know all about what it is out there, to build your own agency/consultancy among all the bigger players out there.
And you might also know my mission in the space of brand consulting is to raise the standards of this amazing profession, to help brand consultants have more impact, make more money, and have more fun.
So here’s an idea…
What if there was a global collective you could join as a brand consultant…
What if the collective provided you with ongoing training and coaching…even plug-and-play products you could sell? And if you learned how to sell them too?
And what if that collective presented itself to the world as one brand?
What if we built a super-cool visual identity and we marketed the collective under one name?
All the members would use the brand either as their brand name OR as a co-brand (think soft-branding, like Design Hotels, for example).
Together, we could create the most impactful brand consultancy in the world.
How would it work?
I imagine it working in the simplest possible way, you would pay an annual fee, including all the training, coaching, products, brand, and other intellectual property, possibly added by a royalty on sales (reducing your fixed costs and risks).
The idea would be to only admit high-caliber people, to hold the collective to the highest of standards.
We would have meet-ups, and all kinds of great stuff to help you grow while helping each other grow.
I would facilitate the group and be one of the faces, and we would feature everyone under the collective - marketing it and creating leads.
If I go ahead and build this thing, are you interested?
One brand. Many individuals. Multiple areas of expertise. Global reach.
I think this could be huge.
Step aside, Interbrand.
What thoughts come up for you?
I appreciate your feedback.
Well Tobias, I'm sure you can guess my answer to all this.. 100% behind the initial concept. I love it.
I've not a lot of creative contacts so the chance to be part of an extraordinary resource pool that shares the same values, processes and approach to brand building can only be enriching for all involved. It would be great to see this come to life and happy to be of help in anyway.
I’m sitting in my home office (I gave up my office as I’m getting ready to move…) and I want to follow up on the concept I am working on and share a bit more with those who might be interested.
I am shaking with excitement, I feel like a child 🙂
So the idea is nothing less than building the nr.1 global brand consultancy collective in the world. I know….I’m humble.
It’s not going to work like an Interbrand, or something like that.
There is a different focus, and a different (better) model.
I am looking for a small group of people who want to be part of a global collective (family) of brand consultants working both independently and as collaborators with clients around the world.
Ultimately, this venture will have a global network of hundreds of consultants, maybe more. But first it needs to get off the ground.
We will work under ONE brand. (There might be co-branding involved, let’s see). We will build it together, with the help of the best partners.
You will get non-stop training, coaching, and support, and you should expect to make a minimum of $200k / year, or 7-figures if you’re willing to grow a small team around you.
We’’re going to invest lots of time and resources into you to make sure your business succeeds, because our bread will depend on it. Our motives will be aligned.
It’s your business, and we will provide you with everything you need.
Offerings, marketing, branding, website, materials, guides, templates…sales training, scripts, mindset…all of it.
The idea is to give you LEVERAGE.
If you’re solo and you sell hours, or projects where you do most of the work, your income, income, and freedom is capped. Sell 100 hours at 100 bucks and you’re capped at 10k. None of that here.
There is a better model.
You can have a HIGH-PROFIT brand consulting business.
I have done it, so I know how it’s done.
Today I wrote a pretty long document outlining how this will work.
I want to move swiftly, and the idea is to have it all ready for 2023.
A lot of work will go into it.
But for now, I am looking for up to 10 people (or small agencies), who think this might be their thing.
This is not for you if you’re a newbie.
And if you have no background (or a little), I recommend starting with Certified Brand Consultant™ - which will give you the foundations you need.
There is an investment, but it’s fair. And a big part of it is shared risk, because there is a roaylty. This is going to be a franchise model.
We’re looking for people with the right mindset and enough experience to be able to take proven strategies, methods and tools and apply them.
If you’re the right fit, you will get to $200k+ in the first 12 months, possibly a lot more.
Everyone who joins will have the opportunity to grow to 7 figures and beyond, but the choice is yours.
But most importantly, this will be an opportunity to do something new in this industry. We will have brand consultants all over the world, collaborating under one cool new brand. We will meet up and have fun, lots of fun.
For now, as have not built out all the assets (I have some parts ready), I am looking for people who trust me enough to know I will deliver.
And you get to be a Founding Member - you’ll get the best deal ever, AND you get to be part of building this beast.
But this is not for everyone, we can only include high-calibre people (enough experience, and a great mindset).
I am confident for reasons I share in the document.
If you’re excited and want to learn more, comment GLOBAL below and I’ll send you more info per DM.
All the best!