May 3, 2021 • 50M
Activate Your Brand Purpose with Scott Goodson from StrawberryFrog
All progress depends on human creativity and courage. Yet the world is fast to put down original thinkers and their ideas. The Original Minds™ podcast provides you with a dose of mind-expansion, optimism, motivation, and belief to support you on your entrepreneurial journey. The world needs more non-conformists and leaders who embody their originality and share it with the world.
The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.
For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.
Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.
Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.
Check out his book at: