May 3, 2021 • 50M

Activate Your Brand Purpose with Scott Goodson from StrawberryFrog

 
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All progress depends on human creativity and courage. Yet the world is fast to put down original thinkers and their ideas. The Original Minds™ podcast provides you with a dose of mind-expansion, optimism, motivation, and belief to support you on your entrepreneurial journey. The world needs more non-conformists and leaders who embody their originality and share it with the world.
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The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.

For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.

Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.

Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.

Check out his book at:

https://www.activatebrandpurpose.com/