Sep 25, 2018 • 39M
Branding with Purpose - with Brian Sooy
All progress depends on human creativity and courage. Yet the world is fast to put down original thinkers and their ideas. The Original Minds™ podcast provides you with a dose of mind-expansion, optimism, motivation, and belief to support you on your entrepreneurial journey. The world needs more non-conformists and leaders who embody their originality and share it with the world.
How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!