Does Your Business Work?

Unless your business is providing you, the owner, with predictable profits, making you wealthier and happier each month, something is broken.

[check a 5-minute overview video above]
Or. check a full podcast episode on the same topic here.

If Abraham Maslow had designed a Hierarchy Of Needs for business owners, he probably have put “making the business work” right at the bottom with the other basic needs. I mean…it sounds so basic, doesn’t it?

Basic needs are survival needs. They might sound boring because when they are fulfilled, they are not an issue. I mean, when was the last time you struggled to find food or shelter?

No wonder you’re not bombarded with ads selling you on those basic survival needs.

When it comes to your business, the same is true. We hear a lot about unicorns, about scaling your business fast, leaning on Lambo’s, and living the dream.

Not saying any of this is bad, and I talk about making the dream real quite a lot (minus the Lambo marketing), I am just saying most entrepreneurs need to start with making their business work in the first place.

Only about 40% of small businesses ever reach profitability. And of the ones that do, only a fraction of them are predictably, constantly profitable.

In the United States alone, this means more than 16 million companies never make any money. And of that number, the majority actually lose money.

In very basic terms, I define a “business that works” as a business that is constantly and predictably bringing in profits, making the owners wealthier, and giving them more freedom and choice. If the owner wants, he or she does not even have to work in the business. The business works for them, so they don’t have to.

Imagine buying yourself a car.

Imagine if your car kinda worked, but not really.

Sometimes when you are driving home at night, the car would break down.

Oh, and only two of the wheels are fully functioning, so you’d have to compensate by stopping to turn the car when you wish for it to change direction.

And the lights are not working, so you’d drive with a flashlight in your hand at night.

Sounds laughable…but unfortunately this is how most entrepreneurs are “driving their business”.

For some reason, entrepreneurs tend to accept their broken businesses and the pains that come with it as “how it’s supposed to be”.

To which I say…

Most entrepreneurs fail, and they operate broken businesses, and that’s not how it’s supposed to be. Your business is supposed to work. You know, like clockwork.

Your business should work like a machine, don’t you think?
Or, well, almost like code.

I say almost because no business operates fully like an algorithm, but you can get pretty close, provided that you can still deliver something different that people are willing to pay for.

I digress…

So, does your business work?
Maybe the answer is “partly”.

If you’re not accumulating wealth, making a difference, and experiencing more joy and freedom over time (ideally every month), then you probably need to step outside your business and become a designer of your business.

Design your business as you would design a product. Consider every little part. Think of your business as a prototype that will go into mass production (multiplication).

Clarify, then design for simplicity (leverage).
When you have designed your “product”, aka your business, you are ready to multiply it. And this is where the fun begins.

Let us help you do it. I bet you’ll get further, and faster with some help.

I invite you to do a free assessment with us.

Go here first:
www.thesimplecompany.com/assessment

Then go here and book a call:
www.thesimplecompany.com/book

We only take calls with info, so don’t miss step one.
We’ll assess your key numbers and give you some good advice.
That good advice might, or might not, involve us working together.

:) Tobias