Sep 17, 2021 • 17M

How Brands Create Value And Differentiation

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Episode details

This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.


I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).


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