Sep 17, 2021 • 17M

How Brands Create Value And Differentiation

 
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This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.

 

I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).

 

If you are interested in learning more about brand consulting, go to :

www.thefutureacademy.com/certifiedbrandconsultant