Sep 17, 2021 • 17M
How Brands Create Value And Differentiation
All progress depends on human creativity and courage. Yet the world is fast to put down original thinkers and their ideas. The Original Minds™ podcast provides you with a dose of mind-expansion, optimism, motivation, and belief to support you on your entrepreneurial journey. The world needs more non-conformists and leaders who embody their originality and share it with the world.
This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.
I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).
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