You Say You Want It, But...
Wanting it is not enough. Here is what you need instead.
I am back from gorgeous Paris, fresh with ideas and inspiration. How I wish everyone could and would spend more time away from their daily routines at times.
One of my (many) goals this year was to do a lot of travelling and work from different locations. Before Paris, it was Warsaw, Portugal, Italy, Spain, Dubai, Miami, and then some. I must say it’s been one of my best years, although it has had its challenges and surprises too.
But speaking of goals….and about taking action and making your dream real….
My company and myself get to speak with, train, and coach lots of entrepreneurs every week. As with anything you do repeatedly, you start to see patterns. And seeing patterns is really what leads to wisdom and mastery.
Here is one thing I want to share with you for self-reflection.
What does that mean to you when you say you want something?
Does it mean it would be nice to achieve the goal?
Does it mean you’d really like it if you’d achieve it?
Does it mean you should go after it?
Or does it mean you must, and you want it as badly as you would want to breathe if someone held your head underwater?
Tony Robbins often talks about this, the distinction between shoulds and musts. He says people typically “should” all over themselves.
This is definitely true.
When our sales team speaks to prospective clients (and I take some calls too), it’s interesting to see how many people believe their own bullshit. I mean, people will tell you about their goals, and then talk themselves out of achieving them.
They say they don’t have any time, so investing in a program that is designed to give them more time (productizing and systematizing their business) is a problem because they don’t have any time….
This is a natural tendency in all of us, as paradoxically we all fight like crazy to avoid doing what we actually need to do. It’s because of fear. We either fear failure, success (and the consequences of it), or just the idea of making a change now.
So when people make bad decisions for themselves and you are on a sales call (or coaching call), I believe it is your responsibility to call out the BS.
The thing is…only about 5% of entrepreneurs ever hit their goals. Ever.
I believe the main reason is that only about 5% are committed to hitting those goals. No. Matter. What. It. Takes.
If you are committed to making your business work and to creating the life you want, I’d love to work with you. If you’re not committed, however, I’d rather not. It’s that simple.
There are simple cures for all your business problems. It’s surprisingly easy to fix a business. However, unless the entrepreneur is in the right mindset, only little can be done.
Your business is a reflection of you. You are either the limiting force, the bottleneck….or its greatest growth asset. It comes down to you.
Whatever you want lies on the other side of a true commitment.
Anything worthwhile will involve struggle and growth.
Anything worthwhile will involve you becoming a bigger person.
Next time you say you want something, ask yourself why you want it.
If you still want it, decide to make it a must, not a should.
Wanting to make a million, helping your clients, or whatever it is you want, will not get you there.
Fully committing will.
p.s. wanna start a new path?