Your Six Money-Making Moves
Your Six Money-Making Moves
The Simple System For Predictable, Breakthrough Growth
Hey,
As I am writing this, I have been working hard on a brand new tool and a set of modules to help our clients at The Simple Company® take giant leaps forward in their business.
I am so excited about the new evolutions of work I’ve done and shared in the past that I cannot hide it. Finally, I believe I’ve cracked the code that prevents so many business owners from achieving the predictability, profitability, and freedom they want.
There is particularly one part that I want to share with you today. This part is part of the larger “system of systems” we help our clients implement into their business.
You might have heard me teaching the concept of The Money Equation™ before. I’ll re-cap it shortly.
Whether you are aware of it or not, the results in your business are caused by a chain of events, an equation, that consists of measurable inputs (numbers caused by your efforts), as well as conversions (how well your results in one area funnels into the next one).
Everything in your business is connected. One thing leads to another. Every cause you set into motion leads to one or more effects. These effects in turn become causes that lead to effects.
In essence, your whole business is a chain of cause-and-effect chains. We usually call them processes, or funnels. Are you with me?
The Money Equation™ is a term I use to shine light on the cause-and-effect factors that cause the most significant results in your business.
It gives you a simple framework for better understanding your results, where your gaps are, and most importantly, how to significantly improve your results.
The best part?
The miracle of compounding.
Remember to good old “interest on interest” idea?
Einstein called compound interest “the eight wonder of the world”.
Whatever you call it…it works, and it’s the reason even the smallest changes across The Money Equation™ in your business will turn into big results. I mean, exponential results.
I have explained The Money Equation™ in other posts and videos, so let’s dive right into The Six Money-Making Moves.
So, what are they?
They are the (only) six types of activities you need to focus on in order to grow your revenues and profits. The cool part is, you can come up with a near-infinite way to perform each move.
It’s not the moves that are unique. They are not, and they will not surprise you. Rather, they are so simple that you might feel underwhelmed. But the important part is to identify the highest-yielding ways to perform each move. That’s the true skill here.
Here they are:
The Six Money-Making Moves
Get More Leads
Get More Customers
Make More Money Per Sale
Make More Money Per Customer
Make Better Margins
Make More Profit
There you have them.
The first step is to become aware of them. Now that you are aware, you can start to assess your results. Ask yourself the following questions:
1. How many leads is my business generating per year? How are we achieving them?
2. How many leads are we converting into customers? How are we converting?
3. What is the average price per sale we make? How are we justifying the price?
4. How much is a customer worth to us over 12 months? (CLV) Why?
5. What is our gross profit margin? Why?
6. What is our net profit margin and our net profits (EBITDA)? Why?
I implore you to do this exercise. It will give you clarity, and the baseline you need to grow.
Next, take a deep look at the cause-and-effect relationships between your results and what you are doing to achieve them?
Then, set a goal for your growth, gross profit, and net profits.
Brainstorm ideas for what you could do to improve in your desired areas (why not all six areas…)
Implement your ideas.
Track and adjust.
Systematize the whole thing.
Manage it.
See your business and profits skyrocket.
No, I mean it.
Let me share a quick example of the miracle of compounding.
Check this out.
Let’s say your company generates 100 leads per month.
Could you increase leads by 10% without extra costs if you really wanted to?
Sure you could.
Let’s say your company turns 70% of leads into bookings, 70% of bookings into sales conversations, and 20% of sales calls into sales.
Could you improve by 10% in all these areas with the right strategies and skills?
Sure you could.
Let’s say the average price of your offering is $10k
With the right mindset and skills, could you find ways to justify a 10% higher price, either by just raising the price or adding more value?
Of course, you could.
And let’s say on average you sell every client one more service/product of $10k. With the right skills, could you sell it at 10% more? And could you get 10% more to buy the back-end offer?
Sure you could.
And let’s say your gross margin is 60%.
With the right skills, could you make it 10% better (an increase of 10 percentage units)?
Of course.
Congratulations. You just grew your revenues by 149% (from 2,35 million to 5,85 million).
You grew your gross profits 190% from 1,4 million to 4,1 million!)
And if you kept your operating expenses the same (which you might, or might not be able to do), you just grew your net profits by 456% from 571k to 3,17 million!!
Sure, you might need to grow your overheads, but in any case, you grew your profits exponentially thanks to the compounding effect in The Money Equation™.
And…you did this without spending more money of marketing.
Everything I shared with you is available to you.
You can figure out how to do it yourself.
Or you can work with someone who can help you do this, like us.
We have the strategies, the systems, the tracking, and the tools….down to the last detail.
If you already have a business that is generating a few hundred thousand of US dollars per year, I invite you to plug your numbers into our machinery…
We’ll give you a growth plan, free of charge.
The only catch is, we might make an offer to work with us.
We have a team of experts and coaches who do this stuff all day long.
Would it not be worth it to find out how you can put The Money Equation™ and The Six Money-Making Moves to work in your business.
For those who join our membership (we have different plans), we give a pretty cool guarantee:
After 30 days, if you don’t believe you will (at least) 10x your investment, we’ll refund you your investment. And we keep the right to do the same.
It’s a no-brainer.
To start the process, go to www.thesimplecompany.com/meeting and set up a call. We’ll give you more instructions.
It’s simpler than you think ;)
Tobias
Get More Leads
Get More Customers
Get Paid More Per Sale
Get Paid More Per Customer
Get Better Margins
Get Better Profits